An explanimation for AdChecker.
Adchecker is a simple online tool to detect flaws and thus improve your Adwords campaigns.
Being a webshop you want to be found, so you advertize with Google Adwords. Good thinking! And it works.
But before long, you have so many ads that you can’t keep up.
Overdue maintenance leaves customers disappointed — so they skip.
That wasn’t the plan! “Come back” you shout, but it’s too late and you’re caught up in the details of AdWords, having lost all track of your ads and their effectiveness.
What are you spending your money on? That should be easier, clearer. So why not?
With AdChecker. Adchecker is a simple way to detect flaws and thus improve your Adwords campaigns.
Fully automatically, AdChecker screens your campaigns daily and indicates where improvement is possible:
if customers end up on the wrong pages because links are incorrect;
if you can turn an ad off, like when a product is “no longer available”;
if you want to know if a changed keyword is more effective or not;
and, if you combine your sitemap and AdWords, you can instantly see new advertising opportunities. This saves you a lot of time.
With one report you know what’s been done on a monthly basis and what your cost/conversion ratio is — even if you outsource AdWords.
The numbers tell the tale.
So, don’t let an puzzling and time consuming Adwords stand between you and your customers.
Save costs through a better understanding.
AdChecker, check what you pay for.
Thanks to Bart van Esch from Be-Interactive for setting us up, and to Switchpark for the praiseful reference.
Illustrations by Be-Interactive Webdesign en Reclame.
Awesome voice-over by Edwin Ouwehand.
English subs available!
The first of three explanimations for Cito, an internationally recognized expert in developing and administering examinations and tests.
Commissioned by ad agency NNJD.
Why test students?
Every child has the right to education that suits him. To avoid arbitrariness, it is important to measure his knowledge objectively, without looking at origins and background. This principle is the origin of Cito and therefore also of our LVS tests.
The LVS tests help you systematically chart the progress of your students throughout elementary school.
This gives insight into the development and capabilities of your students. What is their knowledge and ability compared to their classmates, and how do their skills develop during primary school?
You daily gather a lot of information about your students. For example by observations, with the works they make, and with the tests in the methods. Of course you also look at their learning and working attitude, and their socio-emotional development.
The LVS-tests complete the image that you get of your students in everyday practice. This allows you to tailor education to their needs, and to ensure they can get the best out of themselves.
Script editing, storyboard, animation and SFX: Frank Boxman
Illustrations: stock & Frank Boxman
Voice over: Willem van den Top
VO, extra SFX and audio mix: Renger Koning
An explanimation for students of Financial Management at the Hanze University of Applied Science.
(English subtitles available on youtube)
The vision of lecturer Margreet Boersma on sustainable financial management:
The Why of Sustainable Financial Management
Suppose you want to study Financial Management at the Hanze University of Applied Science.
You already see yourself operating in the world of fast cash: juggling with numbers, clever arithmetic and in control of spending. You as a financial manager and hub of the organization.
And if you do it right, you get a fat bonus. Money, that’s what our economy revolves around. Or is there more than just money and material gain?
The banking crisis and the economic crisis made it obvious that our system and thinking of money are incorrect. Money is not an end but a means. A means to build a sustainable economy.
Sustainable? A bit of a container term but the basis of the new thinking about financial management .
The Institute of Financial Management at Hanze University trains you to become a sustainable financial. We’ll let you practice in sustainable efficiency savings.
You’ll learn to think about the social consequences of tax tricks. You will realise that trust plays an important role in auditing or the IRS.
We develop this knowledge about sustainable financial management through research. In line with a rich history on this subject.
Did you know that in the fourth century BC, Plato already pondered whether we have a social responsibility as a human being or that we are only responsible for ourselves?
The research and knowledge development takes place within the lectorship sustainable financial management. Together with the business community.
This way we take collective responsibility for a valuable world.
Commissioned by and in cooperation with Pro-Time Content BV.
script: Jelle Sjoerds (Pro-Time)
visuals & storyboard, drawing, animation and sound effects: Frank Boxman & Saskia Groenhard (Mutant Worm)
voiceover talent: Willemijn Hofman
voiceover & audio endmix: Renger Koning
People also liked the version with temp score and voice, so you can check that one out below. Do you have a preference?
An explanimation helps your target audience immediately get what you’re on about and what you can mean to them.
Why a Mutant Worm explanimation? Why an explanimation at all? Mutant Worm likes doing them, but please – pretty please with sugar on top – just watch the 1’05 minute video above. You’ll get the point.
Below is the transcript and then: a bunch of text.
Mutant Worm here
and I’m going to tell you about motion graphic promotional videos.
imagine you have a brand that you want to share with the world.
That brand could be anything:
a product, a company, an institution, a person, even a manual.
Now you don’t have tons of cash, so how do you get it out in the open?
Not with a bunch of boring text.
Not with an uninspired video of a talking head.
Visitors will flee
from your youtube channel, your website, your powerpoint presentation.
But you want them to come back,
to turn into customers, sponsors, or promoters.
So what you need is a video that grabs their attention and holds it.
One that captures your brand in a nutshell and is also fun to watch.
Your brand will spread like wildfire.
So you contact Mutant Worm and you ask him:
“Hey, Mr. Mutant, can you do one of those swhippety swoosh-swoosh animated promo’s for me?”
And I’d be like, “Yeah man. What’s it about?”
ANIMATED PROMO VIDEO | ANIMATED DEMO VIDEO | INFOMERCIAL | EXPLAINER ANIMATION | MOTION GRAPHIC PROMO VIDEO | EXPLAINER VIDEO | EXPLANIMATION
Several terms are used to describe promotional or informational animated videos. This last one is probably the most fitting description: EXPLANIMATION. Until there’s a better one, I’ll stick to that. Let me know if you think of a better one.
Text, image, sound and humor come together in a short, powerful and effective communication of your core message. In this day and age of digital information this is a not to be underestimated asset.
What is the added value of a Mutant Worm Explanimation?
What Mutant Worm really stands for are animations that resonate, preferably with a healthy and disarming dose of humor.
Ready to make an cool explanimation with Mutant Worm, just call or contact us here or call now: 06-17096032!
This post features the essential steps in the production process of an explanimation.
Indispensable in getting mutual expectations clear.
This is the most important step in production. Changes after the fact result in a lot of extra work, especially when it concerns animation.
Cutting down on the budget by providing having the client provide its own script is only realistic if the client has sufficient knowledge of this art.
Experience teaches that guidance is generally advisable to prevent problems lateron. This means good collaboration is indispensable.
With a proper script as a guideline this part of the process can be cheaper. However, in order to estimate necessary adaptations to the script, this guideline will be needed before giving an estimate of the costs.
Beware: 150 words = about 1 minute of animation
For instance: structure for a start-up explanimation:
It’s important to keep your message short and structured in communciating your brand (no more than 150-200 words). After all, you are telling a story with a beginning, a middle and an end: a probleem, a solution, and clear call to action.
This last part urges a viewer to take action, such as: ‘mail now’, ‘call now’, ‘click here’, ‘leave a message’, ‘share this video’, ‘visit the website’, and so on and so forth.
A start-up script looks like this:
The voiceover comes in various price categories. A famous actor/actress would be it more pricey, for instance. You can also use my voice or express your wishes. Of course, you can also provide your own voiceover.
With some simple instruction you can cheaply record your own voiceover, for instance with your iPhone under a (soundproofing) blanket and a light to read your text by. Or we can head over to the soundstudio which is also available in the Puddingfabriek where Mutant Worm is based.
While writing the script, visual elements are taken into account. The storyboard fase actually starts during scripting, showing what the visuals can be for each text fragment.
The script is divided into logical shots. Next to the sketches for each shot, the following are placed:
Based on a total list of the graphic elements it’s also easier to estimate how long the animating process will take.
ILLUSTRATION (about 25% of the animation time)
I can do the drawings in Adobe Illustrator myself, or I can hire someone with a specific style. You can also use other graphic elements – such as photo’s, video and text. Stock photo’s and footage can be used; these vary a lot in price.
All in all this part of the production greatly influences the budget.
Your corporate design is very important. Any pictures, illustrations, fonts you can provide for the animation are timesavers, which is good for the budget. I prefer vector-files, such as .eps, .pdf, .ai. Otherwise large resolution files, so close ups do not result in rasterized images.
Animating one minute of relatively simple animation takes about a week. Excluding revisions.
I use Adobe After Effects for most animation. In comparence with traditional animation, this software takes care of many frames that I won’t have to draw. Take in to account that one second holds 25 frames and there you have it: explanimations in the olden days would have been pretty costly.
Animation is tough on the computer’s rendering capacity and timelines on the digital editing table can become pretty complicated. So bear in mind that changes afterwards are time consuming. Hence the importance of the script fase.
The Mutant Worm Promo Video has quite a bit of character animation — animated puppets — which takes more time. Depending on your wishes the animaton can be simpler or more elaborate.
You might need a longer video to get across more elaborate and complex content, such as manuals or financial, economical and legal puzzles. In short, length is a key element for the price, as is the complexity of the animation.
By the way, you wouldn’t want to disregard brilliant insights during animation. It does remain an organic process in many ways and it would be a shame to not include them.
By adding 3D to the mix a higher budget would be needed. Since customer is king, it is a possibility; 3D specialists are standing by. But lets not stop there: stop motion would be cool, and you could even make an explanimation with practical means where the elements are on wires and manually animated in real-time and it becomes a performance.
Sound design covers all sound, besides the voice over, that further dress the video and make it more pleasing to watch. They involve sound effects and music. The choice in music is essential for setting a mood. However soft and unobtrusive music is suposed to be, Explanimations without music do miss a sensory dimension. Cutting down on this budget would be a shame and it doesn’t have to be expensive.
The number of revisions depends on the budget. Revisions lift the end product to a higher plane, without them it is simply not possible to attain the highest expectations of the client.
Cutting down on this budget will therefore not benefit the end product and its quality.
COMPRESSION AND DELIVERY
The computer will often have to render (read: calculate) the animation, which can take quite some computer power and time. Then a version can be send though WeTransfer or placed on Vimeo behind a password. This can happen at various stages of development for feedback. The number of feedback moments depends on the budget. Luckily Mutant Worm works on a 12-Core Mac (read ‘calculation monster’) with high speed internet.
Ready to create something cool with Mutant Worm? Get in contact here, or call! +31 617 096 032