ILEXYS, purchasing support that suits you.

Ilexys is an independent purchasing organization that improves your purchasing processes. Leaving you to fully concentrate on your core business. Major savings on your Indirect Spend are guaranteed.
www.ilexys.com

John is proud of his company Willpower. That was not always the case!
A lot of time and money used to go up in smoke.
On what?
On purchasing!
Orders and invoices came from every nook and cranny.
Overview and control was missing,
quality was poor,
stock was not managed well,
and supplies were too often too late …
with all its consequences.
Luckily John came in contact with ILEXYS.
With customized purchase
and warehouse management …
Ilexys now ensures that purchases
of facility and technical products come with:
optimal service, the right quality
and the best deals.

It’s super easy in just 3 steps:
order, approve and confirm receipt!
Through Ilexys’ online ordering system,
Willpower’s employees request which items they need.
Ilexys finds the perfect deal.
And thanks to the online ordering system,
John always has clear insight and control …
over what, how and when orders will be delivered:
He approves the order deal …
and items are delivered Just in Time …
in the right quality …
and for even better prices.
John now receives only 1 invoice a week from Ilexys.
and Willpower’s production is better and more efficient …
now that the company can once again
fully focus on its core business!
Also want to purchase better
and at lower prices?
Please get in touch with us.
ILEXYS, purchasing support that suits you.

Yes, it’s has English subtitles!
Switchpark is the clever green solution for parking in and around town. Do you want to be sure of a parking space for an honest rate?
Go to www.switchpark.nl to create an account.

Script, storyboard, illustrations, animation, and sounddesign by Mutant Worm’s Frank Boxman.

Co-script, voiceover and music by Switchpark’s very own Ewoud Poot!

The illustrations were done in Adobe Illustrator, animation in Adobe After Effects. Sound design  in Adobe Audition and Soundtrack Pro.
Basic editing in Adobe Premiere. Need some tips or tricks? Let me know.

This is Harm.
Harm has some buildings downtown and he’s worried about the vacancies.
It’s costing him piles of cash, but how does he solve this?
And this, this is Danielle, she’s driving around Harm’s downtown, looking for a parking space.
After a long, long, long frustrated search she finds one. Ooh! Easy there, Danielle. Ai ai ai.
Thank goodness for Switchpark!
Through Switchpark Harm can deploy the parking space of his empty buildings.
Better yet, that of all his buildings.
Without start-up costs, without inconvenience, without risk and profitable.
Switchpark takes care of everything!
And Danielle? She can now reserve a spot online.
And not by the hour, oh no: accurate to 5 minutes!
For a fair amount.
Well in advance she receives an e-mail or SMS with the parking location and a phone number to call at the entrance.
A safe spot awaits her in an enclosed parking location in one of Harm’s properties: simple, smart and reliable.
And also better for the environment! Even that planned parking garage is no longer necessary.
So what are you waiting for? Go to Switchpark.nl

The short version for parkers alone also just came online (June 2012). it has a new score in the same theme by guitarist Tobias Plansoen.
No subtitles in this direct link to the Switchpark channel, but you can check them above. They will show once I link it to the Mutant Worm vimeo version.

A collaboration with communication agency Statement resulted in this familiar explanimation. Find the differences It might get busy. I wonder what this will mean for my spare time… And yes, it’s in Dutch.

Voiceover by Statement’s Ron Overbeek.

IMAGINE: you have a brand that you want to share with the world.
That brand could be anything: a product, a company, an institution, yes even a manual!
Now you don’t have tons of cash so how do you get your brand out in the open.
Not with a bunch of text, nor with a sleep inducing video of some talking head.
That will scare your viewers away from your youtube channel, your website and your company.
But you want them to come back, to turn into customers, sponsors, promotors.
What you need is a fun video that grabs their attention and holds it.
One that tells your story, captures your brand promise in a nutshell and is also fun to watch.
Your brand will spread like wildfire.
So pick up the phone, call us and ask:
“Hey Statement, can you do one of those swippety-swoosh-swoosh animated promos for me?”
And we’ll go:
“Yeah, sure. What’s it about?”

An explanimation helps your target audience immediately get what you’re on about and what you can mean to them.

Why a Mutant Worm explanimation? Why an explanimation at all? Mutant Worm likes doing them, but please – pretty please with sugar on top – just watch the 1’05 minute video above. You’ll get the point.

Below is the transcript and then: a bunch of text.

Mutant Worm here
and I’m going to tell you about motion graphic promotional videos.
For instance,
imagine you have a brand that you want to share with the world.
That brand could be anything:
a product, a company, an institution, a person, even a manual.
Now you don’t have tons of cash, so how do you get it out in the open?
Not with a bunch of boring text.
Not with an uninspired video of a talking head.
Visitors will flee
from your youtube channel, your website, your powerpoint presentation.
But you want them to come back,
to turn into customers, sponsors, or promoters.
So what you need is a video that grabs their attention and holds it.
One that captures your brand in a nutshell and is also fun to watch.
Your brand will spread like wildfire.
So you contact Mutant Worm and you ask him:
“Hey, Mr. Mutant, can you do one of those swhippety swoosh-swoosh animated promo’s for me?”
And I’d be like, “Yeah man. What’s it about?”

ANIMATED PROMO VIDEO | ANIMATED DEMO VIDEO | INFOMERCIAL | EXPLAINER ANIMATION | MOTION GRAPHIC PROMO VIDEO | EXPLAINER VIDEO | EXPLANIMATION

Several terms are used to describe promotional or informational animated videos. This last one is probably the most fitting description: EXPLANIMATION. Until there’s a better one, I’ll stick to that. Let me know if you think of a better one.

Text, image, sound and humor come together in a short, powerful and effective communication of your core message. In this day and age of digital information this is a not to be underestimated asset.

What is the added value of a Mutant Worm Explanimation?

1. it increases your conversion rates: your visitors are impatient. You have to reel them in before they move on to the next site. A well executed explanimation grabs their attention and convinces them to buy your product or subscribe to your service.
2. it keeps your target audience’s fucused: so their attention doesn’t slacken, and your point comes across.
3. it effectively promotes your brand: what is your added value, your value proposition? Your solution might be complex, but it should be put into simple terms to keep the attention. An explanimation helps your target audience immediately get what you’re on about and what you can mean to them.
4. attract sponsors/investors: how many applications do you think they get shuffed under their noses? With a well executed short explanimation you can quickly get your point across (or even be heard at all) and convince them easier.
5. it has viral potency: say what? – No worries, no STD’s in play. With an explanimation you have an awesome digital card that people could even share on their social media. Why share? Because it makes them happy: it’s in understandable language so it makes them feel clever (read that cynical bit somewhere, LOL) and Mutant Worm’s visual humor is fun to watch. Use that.

What Mutant Worm really stands for are animations that resonate, preferably with a healthy and disarming dose of humor.

Ready to make an cool explanimation with Mutant Worm, just call or contact us here or call now: 06-17096032!

Related posts

• read about the production process
• learn more about the budget issue
• more about viral marketing tips

You want the explanimation of your brand to be seen by as many people as possible and spread like a virus. So what can you do to make the video go viral? Just google ‘viral marketing campaign’ and you’ll find plenty tips.

Here’s a shortlist:

1. You need an explanimation that people will respond to, so first of all you need a Mutant Worm, of course: you want a story, you want to evoke emotions, you want the disarming humor, you want the unexpected. Then you put it on the homepage of your site. You can embed it there via Youtube, Vimeo, or your own server, for instance. But there’s more.
2. Plug it on your social media: Twitter, Facebook, Hyves, Google+, Hootsuite, whatever it is you’re using.
3. Spread your explanimation off line as well. Tell friends and colleagues. Put a link or QR-code on your business card/postal cards. Have it with you on your smartphone, tablet, laptop, i.e. portable media players. You wanna show it wherever you can; you never know who can make a connection for you.
4. Allow and promote sharing. Make the explanimation embedable for other people’s blogs and sites. Add share buttons for social media, a mail-a-friend function, stuff like that.
5. Connect with comments: the best viral marketing campaign is one that creates a strong emotion, so once you have their attention, provide a means for comment to keep it going. Participate in the discussion.
6. Use it in an email as a viral marketing tool. Think of a newsletter. Beware not to spam, though. Also note that a link works better since few mailprograms can actually display videos yet.
7. Post your explanimation on other internet sites such as message boards and blogs related to your target audience. Beware not to spam, though.
8. Advertising. Think of Google AdWords or Facebook Ads which you can use to target your audience using your video.

(preferably all at once for a more widespread impact, higher ratings in google search engines and consequent bigger chances of being seen)

Ready to make an cool explanimation with Mutant Worm, contact us here or call now: +31 6 170 960 32

Related posts:

• more about the added value
• more about the production process
• more about the budget