English subtitels available via the CC button: “What does the 3 percent standard mean?”
“The Explanation factory creates short animations on current themes. Whether it be economic, political or other news, there is always something to explain something. While many media assume that readers and viewers know what they’re on about, we take a step back and explain it to you.”
Last year I created this animation in collaboration with Stephan Vegelien and co of The Uitlegfabriek (The Explanation Factory). It is a pilot to help setup their show: to create one animation a week on their youtube channel about a current theme in the news. That time has now come.
See De Uitlegfabriek.
Inspiration came from the workflow of genius Henry Reich and his MinutePhysics.
This animation was shown during the opening ceremony of Ondernemersplein.nl. It was played back in three steps. With three button pushes the website was opened by Claudia Zuiderwijk (Ondernemersplein), Siete Hamminga (undertaker … sorry, couldn’t resist the direct translation but it has to be: entrepreneur) and Minister Kamp of Economic Affairs.
Commissioned by Bart Ledegang van Ledegang Communicatie & PR.
Sound Design by Linze Valk
The final production isn’t available online. My portfolio demanded to have this animated part, with Mutant Worm score choice and sound design.
She kept bitching on about it, so here you go. The portfolio is quite huge, I wouldn’t dare talk back to her. Don’t watch it all at once.
The illustrations are almost all stock images. I couldn’t help but play with the texture to give the look something extra.
There is a lot more Moomba! stuff I haven’t shared yet. Always a pleasure working with them. Fun character animations with stock images are coming up.
We do a lot of animations together. Bart illustrates, Scott McLachlan does the 3D animations, I animate and bring it all together including sound design.
These usually concern product development and explain product ideas in a nutshell, mainly for Philips Consumer Lifestyle Drachten.
and recently finished a second animation for Spark Holland.
Most of this stuff however never sees the light of day due to NDA’s …
but this I can share!
An explanimation for AdChecker.
Adchecker is a simple online tool to detect flaws and thus improve your Adwords campaigns.
Being a webshop you want to be found, so you advertize with Google Adwords. Good thinking! And it works.
But before long, you have so many ads that you can’t keep up.
Overdue maintenance leaves customers disappointed — so they skip.
That wasn’t the plan! “Come back” you shout, but it’s too late and you’re caught up in the details of AdWords, having lost all track of your ads and their effectiveness.
What are you spending your money on? That should be easier, clearer. So why not?
With AdChecker. Adchecker is a simple way to detect flaws and thus improve your Adwords campaigns.
Fully automatically, AdChecker screens your campaigns daily and indicates where improvement is possible:
if customers end up on the wrong pages because links are incorrect;
if you can turn an ad off, like when a product is “no longer available”;
if you want to know if a changed keyword is more effective or not;
and, if you combine your sitemap and AdWords, you can instantly see new advertising opportunities. This saves you a lot of time.
With one report you know what’s been done on a monthly basis and what your cost/conversion ratio is — even if you outsource AdWords.
The numbers tell the tale.
So, don’t let an puzzling and time consuming Adwords stand between you and your customers.
Save costs through a better understanding.
AdChecker, check what you pay for.
Thanks to Bart van Esch from Be-Interactive for setting us up, and to Switchpark for the praiseful reference.
Illustrations by Be-Interactive Webdesign en Reclame.
Awesome voice-over by Edwin Ouwehand.