An explanimation helps your target audience immediately get what you’re on about and what you can mean to them.

De Nederlandse versie

Why a Mutant Worm explanimation? Why an explanimation at all? Mutant Worm likes doing them, but please – pretty please with sugar on top – just watch the 1’05 minute video above. You’ll get the point.

Below is the transcript and then: a bunch of text.

Mutant Worm here
and I’m going to tell you about motion graphic promotional videos.
For instance,
imagine you have a brand that you want to share with the world.
That brand could be anything:
a product, a company, an institution, a person, even a manual.
Now you don’t have tons of cash, so how do you get it out in the open?
Not with a bunch of boring text.
Not with an uninspired video of a talking head.
Visitors will flee
from your youtube channel, your website, your powerpoint presentation.
But you want them to come back,
to turn into customers, sponsors, or promoters.
So what you need is a video that grabs their attention and holds it.
One that captures your brand in a nutshell and is also fun to watch.
Your brand will spread like wildfire.
So you contact Mutant Worm and you ask him:
“Hey, Mr. Mutant, can you do one of those swhippety swoosh-swoosh animated promo’s for me?”
And I’d be like, “Yeah man. What’s it about?”

ANIMATED PROMO VIDEO | ANIMATED DEMO VIDEO | INFOMERCIAL | EXPLAINER ANIMATION | MOTION GRAPHIC PROMO VIDEO | EXPLAINER VIDEO | EXPLANIMATION

Several terms are used to describe promotional or informational animated videos. This last one is probably the most fitting description: EXPLANIMATION. Until there’s a better one, I’ll stick to that. Let me know if you think of a better one.

Text, image, sound and humor come together in a short, powerful and effective communication of your core message. In this day and age of digital information this is a not to be underestimated asset.

What is the added value of a Mutant Worm Explanimation?

1. 1. it increases your conversion rates: your visitors are impatient. You have to reel them in before they move on to the next site. A well executed explanimation grabs their attention and convinces them to buy your product or subscribe to your service.
   2. it keeps your target audience’s fucused: so their attention doesn’t slacken, and your point comes across.
   3. it effectively promotes your brand: what is your added value, your value proposition? Your solution might be complex, but it should be put into simple terms to keep the attention. An explanimation helps your target audience immediately get what you’re on about and what you can mean to them.
   4. attract sponsors/investors: how many applications do you think they get shuffed under their noses? With a well executed short explanimation you can quickly get your point across (or even be heard at all) and convince them easier.
   5. it has viral potency: say what? – No worries, no STD’s in play. With an explanimation you have an awesome digital card that people could even share on their social media. Why share? Because it makes them happy: it’s in understandable language so it makes them feel clever (I read that cynical bit somewhere, LOL) and Mutant Worm’s visual humor is fun to watch. Use that.

What Mutant Worm really stands for are animations that resonate, preferably with a healthy and disarming dose of humor.

Ready to make an cool explanimation with Mutant Worm, [intlink id=”181″ type=”page”]contact us here[/intlink] or call now: 06-17096032!

Related posts

• [intlink id=”1072″ type=”post”]read about the production process[/intlink]
• [intlink id=”1119″ type=”post”]learn more about the budget issue[/intlink]
• [intlink id=”1111″ type=”post”]more about viral marketing tips[/intlink]