How do credit card payments work? An explainer animation for ACCIE: the Association of Credit Card Issuers Europe.
Commissioned by Bureau Brussels.
Voice over: Rachael (RLN443 on Voicebooking.com)
Well, this was fun to make. How do you make subjects like this clear and fun to watch? I enjoyed creating the look, getting the voice colloquial instead of textbook, and making the story more personal and engaging. I also love how the storylines interconnect. My thanks to all involved for the clever input and for going along with my suggestions! And thanks for the enthusiastic response.
As a bonus, here’s the animated storyboard I created on iPadPro with ApplePencil using Jacob Kafka’s awesome Rough Animator app. That was a fun process to somewhat quickly test ideas and timing. This rough animation is cool in and of itself, and I admit going a bit overboard.
The final version was done in my most used software: Adobe After Effects, Adobe Illustrator, and Adobe Audition for some sound tweaking.
Would you also like a Mutant Worm animation, please let me know in the contact sheet.
Meet Jack — Hi, Jack!
Jack is buying an awesome new flat screen!
With his credit card.
Look how happy he is!
But how do credit card payments actually work?
When you buy something from a store with your credit card,
the transaction is sent to the store’s bank,
which then forwards it to your card provider.
Your card provider pays the bank — minus a small fee.
The bank then pays the store — again minus a small fee that they’ve agreed upon.
This is possible because of scheme infrastructure, for which the card provider and the bank need to pay.
You won’t notice any of this.
When the card statement comes in at the end of the month, all you pay is the initial retail price.
So, by all parties sharing the cost, everyone can pay with their credit card wherever and whenever they want!
But why does Jack use his credit card?
Simple! Credit cards offer security.
You are protected from fraud as payments are easily traced,
If the product is faulty,
or does not arrive,
you will get your money back.
And you can buy something now and pay for it later.
This feature is used by European entrepreneurs who rely on their credit card to buy supplies so they can provide the services you need.
Now isn’t that something?
Millions of Europeans enjoy the convenience and security of credit cards thanks to The Association of Credit Card Issuers Europe.
Want to know more? Please visit our website.