So you want your explanimation to be seen by as many people as possible and perhaps even spread like a virus. How do you do this? Is a video alone sufficient?
Not every video lends itself to viral marketing. Most subject matters just don’t lend themselves to sharing frenzies. Some do, but don’t take off. Sometimes things just happen — an influencer might share your video and spark interest. Sometimes it’s part of a big campaign. Something has to stick out: humor, story, message, extravaganza, beauty, shock, surprise, horror, enlightenment, anything that wakes people up and engages them. But not every video has to be that sharable. Mostly, you need to reach your target audience.
Whatever the video is, you can still help it along on it’s journey. Only cat videos seem to market themselves. It has to start somewhere. Placing it directly visibly on your homepage is a start, but it’s not all.
So what can you do to make the video get more views, maybe even go ‘viral’? Just google ‘viral marketing campaign’ and you’ll find plenty tips.
Here’s a shortlist:
(preferably all at once for a more widespread impact, higher ratings in google search engines and consequent bigger chances of being seen)
Ready to make an cool explanimation with Mutant Worm, contact us here or call now: +31 6 170 960 32