A cheerful explanimation for Yoobk, websites for salon owners. This time in just 51 seconds. Do you have a salon and want to have a cool presence online? Then Yoobk’s just the thing for you. Yoobk was created specifically for hairdressers, pedicures, beauty salons, nail salons, massage and wellness centers. And it shows. So you […]

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An explanimation helps your target audience immediately get what you’re on about and what you can mean to them. De Nederlandse versie Why a Mutant Worm explanimation? Why an explanimation at all? Mutant Worm likes doing them, but please – pretty please with sugar on top – just watch the 1’05 minute video above. You’ll […]

This post features the essential steps in the production process of an explanimation. PROJECT BRIEF SCRIPT VOICE OVER STORYBOARD ILLUSTRATIONS ANIMATION SOUND DESIGN & MUSIC REVISIONS COMPRESSION AND DELIVERY PROJECT BRIEF Indispensable in getting mutual expectations clear. SCRIPT This is the most important step in production. Changes in script later in the process can result […]

So you want your explanimation to be seen by as many people as possible and perhaps even spread like a virus. How do you do this? Is a video alone sufficient? Not every video lends itself to viral marketing. Most subject matters just don’t lend themselves to sharing frenzies. Some do, but don’t take off. […]